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New Times 2020

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Manifesto of simplicity

How can we define luxury in modern times? Finding a balance by stripping away excesses from our consumption has become a norm of coexistence in contemporary society. It is in this essence that Trousseau presents its new collection, inspired by the “simplicity manifesto”, which brings back functionality and minimalist sophistication. Luxury is also having enough time for everything (including ourselves!), so let Trousseau slow down the hands of the clock. The concept revives the standard of “less is more”, in which real values ??and increased time are available to celebrate friendships and affection. It is the moment when we can enlighten our innermost essence without pressure. Luxury can be honoring togetherness, spending time at home doing absolutely nothing, enjoying nature, or just practicing happiness. Luxury is being yourself!

Forever

It has been said that they who have a friend, have everything. An undisputed truth indeed, as good companions become the family that we choose for ourselves. Some friendships begin in our childhood and continue to strengthen through adolescence and into adult life. Others may come and go throughout our life, but the close bond never weakens. No matter how many great friends you have, what counts is having people to share secrets, celebrate successes and lessen any problems we might face. As the poet Mario Quintana said, “friendship is a love that never dies”.

Inner peace

Far beyond a social fad, taking care of yourself has become a standard of social behavior. We are in the era of well-being. But what counts these days is not just the outline. On the contrary, it is a balanced mind that really expresses modern needs. It is important to stress that the correct use of time is one of the pillars that support the conditions for wellness. To get in the mood, the idea is to create healthy habits and increase our efficiency: it is worth meditating for five minutes after lunch, or lying in the shade of a tree to organize our thoughts, listening to music, talking to someone in high spirits, exercising or enjoying an invigorating shower. These all help to put the brakes on stress. Also on the menu for a healthy life is essential investment in a beneficial sleep routine, to clear the mind and ensure enhanced focus and performance during the day. So, make sure that your bedroom is as pleasant as possible, with suitable sheets and pillows, low light, and no gadgets nearby. This “off” state is crucial for boosting good mood and maintaining a shield for our health.

Make the most of it

There are friendships that remain strong even when separated by long distances, because the art of togetherness is not necessarily built on daily connection but from unique moments that deserve to be cherished. That is where the simple act of a (re)union gives new meaning to human existence: “Life is magic. It acts through a disguise called chance. Chance is nothing more than a gear of destiny. Through it, we barely notice that each person we meet was in exactly the right place at the right time. When we do realize this miraculous harmony – we see it was not luck - it was fate. It should touch you,” wrote Vinícius de Moraes. In the end, knowing, admiring and respecting are just some of the verbs that togetherness conveys.

Feel free!

Amid the everyday frenzy, having time is a luxury in itself. Picture how wonderful it would be to get a few hours just to enjoy your home, or a lie-in. There are those who would like to find a little time to read that book waiting on the bedside cabinet, or who just want to end the day with a generous cup of hot chocolate. What is certain is that our home is our haven, perfect for recharging our energy after a busy day. And when our “home sweet home” is welcoming, it becomes our favorite environment to invite friends over or host impromptu family dinners. As Dorothy from The Wizard of Oz said: "There’s no place like home."

Indulge your senses

In the wave of wellness, the idea is to establish a special agenda of self-care. Trousseau's well-being ritual is simple and begins even before the bath, with a pause to catch your breath with scented diffusers or candles that make the bathroom more welcoming. Afterwards, essential oils bring a feeling of comfort and restore harmony. When bathing, choose either bath foam or salts to clean and moisturize the skin, and finish off with a delicate face and body massage with the use of a moisturizer. Ready for another night's sleep, prepare your bedroom to be as comfortable as possible. Lie down, lower the lighting, reduce any noise, and take the opportunity to read a few pages of your favorite book. Reflect on that moment, mentally organize your tasks for the next day, breathe calmly and gently close your eyes.

Live each moment

To celebrate friendship, we landed in Viseu, central Portugal. This is where Quinta de Lemos is located, residence of businessman Celso de Lemos. This place was chosen to launch the new Trousseau collection due to its inviting landscapes and a partnership of over two decades. The brand's autumn-winter season was inspired by the simple things in life, such as walking peacefully among the vineyards, feeling the pleasant breeze at the foot of an olive tree, hugging loved ones and enjoying the energetic buzz of a grape harvest. It is this atmosphere that completes the collection with the same comfort as always, yet without forgetting the soft touch and warm colors that embody this season.

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